![]() ![]() This section is all about HOW to create those “true fans”, how to target the audience. So, Expert Secrets was born as a marketing resource that helps you create high converting marketing messages, master persuasion that converts targeted leads at each stage of your funnels. Sales funnel framework and sales scriptsĪfter reading Dotcom Secrets, many marketers start to build sales funnel for their business, but they didn’t understand how to communicate with the people who entered into their funnels.A few of the core concepts in this book were: In Dotcom Secrets book, Russell Brunson helped marketers how to build a sales funnel to make more sales and generate income. In particular, on the world’s most famous online sales site, Amazon, Expert Secret received a rating of 4.7/5 – an impressive number.Īfter 3 years of publication and receiving a warm reception, the 2nd Edition was published in May 2020 with some minor changes. The book is available in various formats, from paper books to e-books, and on many different platforms. Expert Secrets is the second book of the Secrets Trilogy. Instead, he writes like he’s having a conversation with you, which makes the book easy to read and digest.Įxpert Secrets is one of my favorite business books, first appeared in 2017 with 359 pages. He doesn’t use fancy words or try to impress you with big concepts. In Expert Secrets, he draws on his experience to share expert-level tips and tactics on how to turn your knowledge into a paying career.īrunson is also well-known for his down-to-earth, relatable style of writing. Russell is also a New York Times Best Seller with his famous books, including: One of the most exciting things is that Russell Brunson has built an ecosystem with books and valuable information products that any entrepreneur should refer to. Many magical stories surround ClickFunnels – his company’s signature software. According to Forbes, this company is currently at 360 million USD. ![]() Russell Brunson is also the co-founder of Etison LLC, the parent company of ClickFunnels. Owning a training company and a company specialized in providing business solutions.Reaching $1 million in revenue one year after graduating from college.The first marks in his career were recorded in 2003 when he sold ZipBrander software – a Marketing tool that helps drive traffic, increase profits automatically.Īfter the success of his first viral marketing tool, in 2005, Russell created and sold the DVD course “ How To Create A Potato Gun.” A unique feature of this course is that Russell offers the option to purchase a Potato Gun kit – one of the prime examples of upselling techniques in the business.įrom early successes, Russell has made great strides in the online marketing industry: Russell Brunson is a successful businessman whose career began as a college student. So if you’re thinking of picking up a copy of the book or just want to know more about it, then keep reading!įirst, let me tell you a little bit about the author, Russell Brunson. I’ll share what I thought were the standout sections, as well as things that I didn’t like. In this blog post, I’ll be giving you my honest review of the book. One of the best ways to do this is to read books from experts in your field. If the answer is yes, then Expert Secrets is a must-read!Ĭonsidered the next series of Dotcom Secrets book, and is seen by many as a must-read for entrepreneurs, the book is filled with actionable steps to help you communicate effectively with your audience, building a brand and loyal community.Īs an entrepreneur, you know that the key to success is always to be learning and growing. This post is an in-depth Expert Secrets review, where you can find every information about the book before you make a decision.ĭo you want to get paid for your expertise, increase your reach, impact, and influence, and build a loyal following of fans and customers? ![]()
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